Product Marketing Manager

Guerbet is seeking a Product Marketing Manager to lead the strategic marketing efforts for their imaging products and solutions. This role involves developing marketing strategies, defining product positioning, and collaborating with cross-functional teams to ensure effective communication and successful product launches in a regulated healthcare environment.

Responsibilities:

• Develop and execute product marketing strategies for the assigned imaging portfolio, aligned with overall business and commercial objectives
• Define and maintain clear product positioning, key messaging, and value propositions that differentiate products in competitive imaging markets
• Lead go-to-market planning and execution for new product launches, line extensions, and upgrades, including timelines, materials, and cross-functional alignment
• Collaborate closely with Product Management, Sales, Medical Affairs, and Training to ensure accurate, compliant, and effective communication of product features, clinical value, and economic benefits
• Develop and maintain marketing tools such as presentations, sales enablement materials, digital content, training resources, and customer-facing collateral
• Provide sales enablement support through training programs, product updates, and ongoing field engagement to improve product understanding and adoption
• Conduct market research and analyze customer insights, voice of customer feedback, and market trends to inform portfolio strategy and messaging
• Monitor competitive activity and develop competitive intelligence tools and strategies to support field teams
• Support pricing, value-based messaging, and health economics collaboration as needed to reinforce product differentiation
• Ensure all marketing activities comply with applicable regulatory, quality, and company policies and procedures
• Support continuous improvement initiatives and contribute to cross-functional projects as assigned
• Perform other duties as required to support business needs
• Requires successful completion of assigned training

Requirements:

• Bachelor's degree required; degree in Marketing, Business, Life Sciences, Engineering, or related field preferred
• 5 or more years of experience in product marketing, downstream marketing, or related commercial roles within medical devices, diagnostics, imaging, or healthcare preferred
• Demonstrated experience developing go-to-market strategies, product positioning, and sales enablement tools preferred
• Strong understanding of imaging markets, clinical workflows, and customer needs preferred
• Experience working in regulated industries with an understanding of compliance and promotional regulations
• Strong project management skills with the ability to manage multiple priorities and cross-functional stakeholders
• Excellent verbal, written, and presentation skills
• Strong analytical and strategic thinking skills
• Ability to synthesize complex clinical, technical, and market information into clear messaging
• Strong written and verbal communication skills
• Ability to plan, prioritize, and manage multiple projects simultaneously
• Problem-solving and decision-making abilities
• Ability to collaborate effectively across functions and influence without direct authority
• Proficiency in using standard business software and tools
• degree in Marketing, Business, Life Sciences, Engineering, or related field
• 5 or more years of experience in product marketing, downstream marketing, or related commercial roles within medical devices, diagnostics, imaging, or healthcare
• Demonstrated experience developing go-to-market strategies, product positioning, and sales enablement tools
• Strong understanding of imaging markets, clinical workflows, and customer needs