Manager, Growth Creative Strategy & Optimization - Markets & Subscribers

Spotify is looking for a Manager, Growth Creative Strategy & Optimization to own the full creative process across performance and lifecycle marketing. This role involves leading creative development for various marketing channels, ensuring all creative is optimized for conversion and advocating for high-quality creative output.

Responsibilities:

• Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion
• Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams
• Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform
• Develop a POV on creative volume and testing — how much creative is needed, what should be tested, and what is driving impact vs. generating noise
• Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production
• Analyze creative performance metrics (CTR, CVR, CPA, etc.) to identify effective patterns and surface opportunities for improvement
• Synthesize test results into clear, actionable creative briefs and iteration roadmaps, and communicate findings to stakeholders across both teams
• Identify and implement automation and AI tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential
• Stay ahead of platform-specific creative best practices and emerging formats, and proactively incorporate them into the creative playbook
• Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting

Requirements:

• 5+ years of experience in performance creative, growth marketing, or a related creative strategy role, ideally within a consumer tech or media brand
• A track record of developing creative at scale across multiple markets and languages that drives measurable performance outcomes across paid and owned channels
• Familiarity with platform-specific creative specs and best practices across Meta, TikTok, Snapchat, and Google
• Strong creative instincts and a high bar for quality, and can provide clear, constructive feedback
• Ability to think in systems and have built or improved creative workflows, review processes, or operating frameworks
• Comfortable working with data and can interpret creative metrics and contribute to a test-and-learn framework with a clear point of view
• Effective communicator who can translate performance data into creative direction and influence cross-functional stakeholders
• Self-directed and organized, able to manage multiple workstreams and prioritize in a fast-moving environment
• Comfortable using AI tools to support creative production, improve efficiency, and scale output
• Detail-oriented, results-driven, and open-minded, with a willingness to stay close to the work
• A passion for music and audio — you're a Spotify listener first
• Experience with creative automation or DCO platforms (e.g., Smartly, Celtra)