Product Marketing Manager - Data Cloud

Contentstack is on a mission to deliver the world’s best digital experiences through innovative technology. They are seeking a Product Marketing Manager to own the go-to-market strategy for their Data Cloud products, translating complex data capabilities into compelling narratives for enterprise customers.

Responsibilities:

• Own go-to-market strategy and execution for Lytics and Personalize product lines—from messaging and positioning to launch planning and sales enablement
• Develop compelling product narratives that connect first-party data, audience segmentation, and real-time personalization to tangible business outcomes for enterprise buyers
• Partner closely with Product Management to translate roadmap priorities into market-ready messaging, release communications, and tier-based launch plans
• Create and maintain sales enablement assets including product sales aids, battlecards, competitive intelligence briefs, ROI frameworks, and demo scripts
• Conduct competitive research on personalization and CDP vendors (e.g., Optimizely, Salesforce, Adobe, Sitecore) and deliver actionable positioning that helps the field win
• Support customer-facing evangelism through small group demos, webinars, customer roundtables, and conference presentations
• Collaborate with Demand Generation and Content Marketing to fuel campaigns with product-specific messaging, thought leadership content, and use-case narratives
• Inform product strategy by synthesizing field feedback, win/loss analysis, and market signals—and presenting recommendations to product and leadership stakeholders
• Drive internal education on Data Cloud capabilities through enablement sessions, workshops, and documentation that help cross-functional teams speak confidently about our data and personalization story

Requirements:

• 2-8 years of experience in product marketing in B2B SaaS, martech, or digital experience platforms
• Familiarity with data-driven marketing concepts: CDPs, first-party data strategy, audience segmentation, A/B testing, and personalization
• Strong storytelling instincts—you can take a complex technical capability and turn it into a clear, buyer-friendly value proposition
• Experience creating go-to-market plans and sales enablement materials that directly support revenue teams
• Comfort working cross-functionally with Product, Sales, Customer Success, and Marketing peers in a fast-paced environment
• Excellent written and verbal communication skills; you write crisp copy and present confidently
• Analytical mindset—you're comfortable pulling insights from usage data, competitive research, and field feedback to inform your strategy
• Self-starter mentality with the ability to manage multiple projects and priorities independently
• Experience marketing CDP, personalization, or data/analytics products
• Background in headless CMS, composable architecture, or DXP platforms
• Familiarity with enterprise sales cycles and complex buying committees
• Experience supporting analyst relations (Gartner, Forrester, IDC) from a product marketing lens
• Exposure to competitive intelligence programs or win/loss analysis
• Some travel is required
• You value a fun, collaborative culture!