Go-To-Market Program Manager

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. The Go-To-Market (GTM) Program Manager is responsible for planning, coordinating, and executing cross-functional initiatives that bring products, services, or programs to market efficiently and successfully, partnering closely with various teams to ensure timely execution of GTM strategies.

Responsibilities:

• Own end-to-end GTM programs, translating strategy into coordinated execution plans across Sales, Marketing, Product, Enablement, RevOps, and Customer teams
• Drive cross-functional alignment and accountability, serving as the central owner for GTM planning, priorities, timelines, and launch readiness
• Orchestrate complex, multi-stream initiatives (product launches, enablement rollouts, pricing/packaging changes, campaigns) to ensure on-time, high-impact delivery
• Establish and lead GTM operating cadences, including weekly execution tracking, monthly business reviews, and quarterly/annual planning cycles
• Partner with functional leaders to manage resources and capacity, proactively identifying and resolving constraints or competing priorities
• Build scalable GTM processes, templates, playbooks, and documentation to improve speed, consistency, and repeatability
• Define, track, and report GTM success metrics in partnership with RevOps, delivering clear, data-driven insights to senior leadership
• Proactively manage risks and lead post-program retrospectives to drive continuous improvement across GTM execution and outcomes

Requirements:

• Bachelor's degree in business, marketing, or other relevant field
• 3–5 years of experience managing complex, cross‑functional programs, preferably within a SaaS, technology, or high‑growth GTM environment
• Strong expertise in program and project management tools (e.g., Asana) to drive execution, track dependencies, and maintain GTM operating rhythms
• Hands-on experience partnering with revenue systems and data (e.g., Salesforce), with the ability to understand pipeline, forecasting, and GTM performance metrics
• Proven track record of managing senior stakeholders across Sales, Marketing, Product, Enablement, and RevOps, aligning expectations and driving accountability through execution
• Demonstrated ability to build strong, trust-based relationships and partner effectively across Sales, Marketing, Product, Enablement, RevOps, and Customer teams
• Experience working in a high-growth, private equity-backed environment
• Proven leadership in driving programs and initiatives—planning, prioritizing, communicating, and influencing stakeholders to deliver against GTM objectives
• Thrives in fast-paced, high-growth environments with the agility to adapt GTM plans as business priorities, market conditions, or inputs evolve
• Ability to operationalize and evangelize best practices, frameworks, and playbooks that improve GTM execution speed, consistency, and quality
• Customer- and revenue-oriented mindset, ensuring GTM programs are aligned to customer needs, adoption, and measurable business impact
• Strong organizational, communication, and executive presentation skills, with the ability to synthesize complex information into clear, actionable insights
• Highly collaborative approach, enabling productive working relationships and alignment with stakeholders at all levels—from individual contributors to senior leadership