Senior Product Marketing Manager

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. They are seeking a Senior Product Marketing Manager to own the PMM function for their outbound events channel, focusing on strategy, messaging, and performance optimization. This role requires a senior marketer to translate strategy into actionable insights while collaborating with cross-functional teams to ensure impactful event experiences.

Responsibilities:

• Develop strategy briefs for in-person and virtual events across owned and third-party formats, defining key messages, content direction, audience insights, outcome-driven messaging, and KPIs that ladder to business goals
• Translate product positioning and messaging playbooks into event-specific themes, session narratives, and audience-relevant value propositions
• Identify and document customer problem statements and pain points to ground event messaging in real buyer needs; maintain and update audience insight libraries across event formats
• Ensure consistency and relevance of messaging across event tiers, from flagship owned events to third-party sponsorships
• Partner with event strategists and producers to ensure key messages resonate through keynotes, speaker scripts, session descriptions, and promotional communications
• Review and provide PMM input on agendas and programming to ensure top audience experiences and priorities are reflected
• Partner with event strategist to ensure key product features, workflows, and use cases are accurately and compellingly represented in demos and demo scripts; collaborate with inbound PMM and SE teams on narrative framing
• Participate in staff and speaker prep sessions, providing messaging coaching and positioning context
• Track and synthesize performance and learnings across events and event formats; identify patterns across audiences, geographies, and content types
• Develop optimization recommendations for both strategy (messaging, themes, session mix) and execution (formats, timing, channel) based on data and learnings
• Build and maintain a PMM events playbook capturing repeatable frameworks, messaging templates, and best practices
• Partner with event channel lead and marketing analytics to define event attribution and ensure consistent measurement standards across the events portfolio
• Present event strategy briefs, messaging recommendations, and performance readouts to senior marketing and product leaders
• Serve as the PMM voice in event planning forums, cross-functional syncs, and post-event retrospectives
• Identify and escalate strategic gaps or misalignments between event messaging and broader GTM positioning

Requirements:

• 5–8 years of product marketing experience, with a meaningful portion focused on B2B events GTM
• Demonstrated ability to translate messaging strategies and content playbooks into event-specific themes, sessions, and descriptions with minimal oversight
• Deep background in SaaS, ERP, business software, financial management, or adjacent B2B technology categories
• Strong cross-functional influencer — able to align stakeholders, push back constructively, and build trust with both execution teams and senior leaders
• Data-backed approach to decision-making; comfortable with event metrics, funnel attribution, and deriving actionable insights from performance data
• Excellent written communication skills — able to develop crisp briefs, tight messaging frameworks, and compelling session narratives
• Experience presenting strategy and performance recommendations to marketing and product leadership
• Experience with both owned flagship events and third-party sponsorship programs
• Familiarity with financial management, ERP, or accounting buyer personas (CFO, Controller, Finance Ops)
• Demonstrated ability to work with AI tools (e.g. Claude, ChatGPT, etc.) to accelerate PMM output — including drafting strategy briefs, messaging audits, and synthesis — with strong judgment on when to direct, edit, and override AI-generated work
• Understanding of marketing and event tools (e.g., Salesforce, Marketo, Splash, or equivalent)
• Experience developing or managing demo scripts and product storytelling for live event environments
• Background building scalable PMM playbooks, templates, or repeatable event frameworks