VP, Product Management (Platform & Growth)

Blueprint is a company focused on cleaning up the global food supply and providing healthy food to everyone. They are seeking a hands-on leader as the VP of Product to lead the product and design vision for their digital experiences, focusing on user acquisition and monetization.

Responsibilities:

• Optimize the purchase and renewal experience for our total health solutions, including supplements, prescription medicines, and biomarker testing
• Foster and build the digital infrastructure for our community of users who care for each other’s health as much as their own
• Partner with Sales and Marketing to optimize the 'Product-Led Growth' (PLG) funnel and expansion
• Use behavioral data and community loops to build 'sticky' products that increase Lifetime Value (LTV)
• Lead the design and delivery of an AI-driven interface that synthesizes biomarker results, product recommendations, and community insights into a single, intuitive user experience
• Work with Engineering to ensure our data and AI layers support rapid third-party integrations and global scale
• Make high-judgment calls on when to refactor for stability versus when to sprint for market impact
• Run the product management process end-to-end—from discovery to shipping—while building and leading a high-performing team
• Champion the use of AI tools within the product organization to accelerate research, documentation, and design
• Pivot quickly based on new information while having the data-backed conviction to protect the core product path

Requirements:

• 10+ years of product management experience, with at least 3 years in a VP or senior leadership role
• Hands-on Expert: Demonstrated ability to remain 'in the weeds' of product execution while managing an organization
• B2C Scale: Proven track record scaling products from 0 to 1 and managing millions of users
• AI Fluent: Experience leveraging AI tools (LLMs, agents, coding assistants) in your personal and professional workflow
• Proven track record leading both product management and design teams simultaneously
• Health E-commerce: Experience in B2C companies selling complex physical/digital health solutions (supplements, pharmaceuticals, or lab testing)
• Community Building: Experience building or managing digital communities focused on shared goals or identity
• AI UX Innovator: Experience creating novel, non-traditional user interfaces driven by AI and data synthesis
• Experience in health tech, wellness, or personalization-driven digital products
• Passion for longevity, health optimization, or the Immortals mission