Facebook, in partnership with BlueCross and BlueShield of South Carolina, is seeking a Manager for Marketing Product and Programs. This role is responsible for the planning, development, and management of product and program activities, including market research, product development, and maintaining vendor relationships.
Responsibilities:
- Manage staff and provide leadership. Ensures effective tasking/utilization of staff while developing their skills and abilities
- Identifies, evaluates and manages new business opportunities and marketing initiatives. Contributes to the development of marketing strategies, key messages and product positioning. Coordinates operational readiness and launch activities
- Defines and implements new processes and procedures to increase overall project execution efficiency
- Provides guidance, direction and support related to the use of data, analysis and research within marketing efforts
- May perform any or all of the following in manager role in support of product development for assigned division: ensures overall quality of division's or assigned section's Web sites; maintains proposal database; responds to RFPs/RFIs, ensuring that all responses are accurate and promotes the advantages of products/services; conducts qualitative or quantitative market research in order to monitor the competitor or industry
Requirements:
- Bachelor's degree
- 4 years job related work experience or Associate's and 2 years job related work experience (Equivalency not applicable for the Celerian Group. Bachelor's degree required)
- 5 years marketing research/product development/E business fields
- 1 year of the 5 years must have been in a supervisory or lead role or equivalent military experience in grade E4 or above
- Excellent verbal and written communication skills
- Strong organizational and project management skills
- Ability to lead and direct others
- Negotiation skills
- Demonstrated ability to negotiate vendor agreements
- Demonstrated ability to lead complex project management initiatives
- Demonstrated ability working with health care pricing methodologies and the ability to adapt payment methodologies to non-traditional products
- Ability to work independently with minimal supervision
- Knowledge of the healthcare industry and the marketplace
- Knowledge of multiple aspects of business including claim processing, reimbursement, benefit design, administrative and medical policies, marketing strategies and insurance regulations
- Microsoft Office
- Bachelor's degree- Business, Management, Marketing, or related field
- Self-motivated with strong attention to detail
- Knowledge of electronic applications and their uses
- Knowledge of marketing principles and techniques
- Proven leadership skills