Senior Product Marketing Manager, Consumer Growth Marketing

Yelp is dedicated to connecting people with great local businesses. The Senior Product Marketing Manager, Consumer Growth Marketing will lead strategies and execution for consumer retention and re-engagement, focusing on driving repeat engagement and revenue growth across various marketing channels.

Responsibilities:

• Lead targeted engagement strategies for Services and RFN users across core growth channels, such as email, push, and in-product messages, to increase retention and deepen engagement throughout the user journey
• Measure campaign performance and partner with Growth Science and Operations teams to track, analyze, and act on results
• Optimize recurring user journeys, audience segmentation, feature usage, and retargeting campaigns to drive repeat engagements with high-intent users
• Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics
• Partner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations that will drive engagement and revenue
• Develop and execute cross-sell strategies to drive awareness and engagement across the Services and RFN verticals, building experimentation plans to meet revenue goals and executing across core growth channels
• Collaborate with in-house creative design teams to build best-in-class marketing campaigns, partnering with PMM leads to incorporate key value propositions and ensure consistent brand messaging across growth channels
• Launch audience expansion experiments to grow reach by increasing channel opt-in and improve campaign effectiveness
• Partner with Product and Engineering teams to create engagement loops and drive feature adoption
• Demonstrate strong organizational and interpersonal skills — set priorities, problem-solve, multitask, and work independently in a rapidly changing environment
• Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness

Requirements:

• 7-10 years of experience in growth marketing, lifecycle marketing, or related roles
• Proven experience building and optimizing lifecycle programs across owned and operated channels (i.e., email, in-product)
• Experience developing cross-sell or multi-vertical growth strategies that drive measurable business impact
• Hands-on experience with marketing platforms (i.e., Braze) to manage campaign execution, build audience segmentation, and develop new behavioral signals
• Strong analytical and strategic thinking skills. Must be comfortable analyzing campaign performance, extracting insights from data, and applying them to real-world execution and optimization
• Experience with audience expansion strategies, including driving marketing opt-ins or increasing reach through growth experimentation
• Demonstrated ability to manage performance monitoring across a large portfolio of campaigns, with a bias toward action and continuous optimization
• Excellent organizational, project management, cross-functional collaboration, and prioritization skills in fast-paced, dynamic settings
• Strong communication skills with the ability to summarize complex concepts to an executive audience
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience)
• Experience with, or strong enthusiasm for, applying AI solutions in growth marketing