Nozomi Networks is a leader in OT and IoT Cybersecurity, dedicated to protecting critical infrastructure from cyber threats. They are seeking a Regional Marketing Manager for the Americas to develop and implement go-to-market strategies, focusing on channel marketing and demand generation to drive pipeline creation and revenue growth.
Responsibilities:
- Own the overall Go-to-Market plan for your assigned Americas territory with input and expertise from key internal stakeholders and the Global Head of Field and Partner Marketing
- Own pipeline creation and acceleration for the Americas region — driving measurable contribution to pipeline targets, improving conversion rates, and supporting revenue attainment in close alignment with Sales
- Design and execute integrated, multi-channel demand programs (field, digital, and partner-led) to generate high-quality pipeline and improve funnel conversion across key accounts and segments
- Partner closely with Sales and BDR teams to optimize lead follow-up, qualification, and conversion, ensuring strong pipeline progression and velocity
- Track and own performance against pipeline KPIs, including pipeline generated, influence for revenue, conversion rates, and ROI by channel and campaign
- Drive partner-sourced and partner-influenced pipeline through structured co-marketing programs and joint GTM execution
- Serve as liaison to Sales team, be their advocate and conduit to the larger organization
- Maintain relationships with regional partners, conference organizers, and influential associations
- Leverage social media to raise awareness and further promote our presence at various events
- Monitor industry trends and competitor activities in the Americas region
- Manage regional budget, accurately estimate costs, and manage execution
- Track performance results and act as a key partner to the BDR team to ensure alignment on lead quality, follow-up, and conversion
- Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs
Requirements:
- 5+ years of direct experience in a B2B Field/Channel Marketing role, ideally for a security or enterprise software company
- Channel marketing experience and campaign orchestration are a must
- Strong motivation, collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication
- Ability to travel 30% of the time
- Outstanding communicator and creative thinker
- Critical thinker and problem-solving skills
- Strong time-management skills
- Ability to work with a decentralized, cross-cultural team
- Flexibility and adaptability to rapid growth, change, and problem resolution
- Proven ability to ramp quickly and deliver results in a contract/cover capacity
- Excellent verbal/written English skills
- Aligning with the partner organization to build a regional partner marketing strategy that provides mutual business value and enables leverage and scale in your overall regional marketing plan
- Activating live and virtual event strategies, including event and booth design, theme development, pre-and-post-event plans
- Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement
- Building and optimizing integrated marketing programs that generate pipeline and improve conversion across the full buyer journey
- Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc
- Leverage AI-powered tools and data insights to improve campaign targeting, personalization, lead scoring, and overall marketing efficiency
- Apply data and automation to continuously optimize campaign performance, audience segmentation, and budget allocation to maximize pipeline ROI
- Strong understanding of funnel metrics, pipeline management, and conversion optimization in a B2B SaaS environment
- Ability to translate data into actionable insights and continuously improve performance across campaigns and channels
- Experience with organizing local and regional events
- Experience with marketing automation and CRM tools
- Manage regional budget, accurately estimate costs, and manage execution
- Track performance results and act as a key partner to the BDR team to ensure alignment on lead quality, follow-up, and conversion
- Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs