Marketing Manager

FEDlogic is a people-first benefits navigation company dedicated to helping individuals and families navigate the complex landscape of federal and state benefits. The Marketing Manager will drive brand awareness and product sales by developing and executing strategic marketing plans across various channels while collaborating with different departments to enhance engagement and growth.

Responsibilities:

• Create and update marketing materials for client education, training and sales support
• Internal and external presentation creation and development using both PowerPoint and Canva
• Assist in writing content in long form and short form to include articles, case studies and social media
• Develop LinkedIn marketing strategies and content for the organization and senior leadership
• Website development, admin experience and routine website maintenance
• Monitoring brand compliance expectations internally and with partnerships
• Create and implement pre, during and post event marketing initiatives
• Monitor and track success of event attendance and make recommendations of future attendance
• Develop pre and post virtual webinar marketing initiatives for client base
• Collaborate internally to develop strategies for increased engagement with the client success and development teams
• Organize and set up media experiences working with bylines, articles, scripting, and interviews
• Manage and execute email marketing campaigns through HubSpot, including audience segmentation, list hygiene, and performance tracking
• Perform other duties as assigned to support the organization

Requirements:

• 2-4 years of professional work-related experience with marketing, communications, and/or creative work
• Experience in Google Workspace and Microsoft Office
• Experience using Canva and/or Adobe Creative Cloud
• High School Diploma and/or GED
• Strong executive presence
• Strong communication and presentation skills
• Would prefer candidates to have previous experience in the benefits and insurance industries
• Bachelor's degree in business, marketing, or a related field is preferred
• HubSpot and Salesforce experience is a plus