Staff Product Designer, Client Experience

Boulevard is a client experience platform for appointment-based, self-care businesses. As a Staff Product Designer, you'll lead design strategy and shape client interactions, ensuring a seamless and personalized experience across the platform.

Responsibilities:

• Lead client experience design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals
• Design end-to-end client journeys, patterns, and frameworks that enable scalable, personalized, and experiences across the entire Boulevard's ecosystem
• Help evolve the client experience to support:
• Seamless online booking flows that reduce friction and increase conversion
• Client self-management around appointments, profiles, preferences, loyalty, and more
• Communication touchpoints including confirmations, reminders, follow-ups, marketing, as well as direct communication
• Translate deeply human needs into clear and compelling client-facing experiences
• Partner closely with engineers to guide implementation, ensuring design intent is preserved in production
• Act as a design leader and multiplier raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices
• Collaborate with other designers to evolve Boulevard's design system to support client-facing complexity and future growth
• Explore and help define how Boulevard can leverage AI to enhance the client experience. From smarter booking flows to personalized recommendations with a strong focus on trust, clarity, and real client value

Requirements:

• Deep empathy for clients and a strong instinct for what makes experiences feel effortless and trustworthy
• Deep understanding of the full, iterative design process, including research, journey mapping, content design, wireframing, prototyping, testing, and high-fidelity execution
• Proven ability to design for conversion, retention, and engagement. Balancing business goals with a high-quality client experience
• Comfort operating in ambiguity and helping teams find clarity in evolving environments
• A strong point of view balanced with openness to feedback and iteration
• Ability to focus on outcomes over outputs, shipping thoughtfully while maintaining a high quality bar
• Proficiency with modern design and AI tools (e.g., Figma, Claude, Cursor)