Scale the GTM Analytics Engine : Increase the overall capacity and impact of the go-to-market analytics team by setting clear priorities, streamlining workflows, and elevating output quality across reporting, insights, and modeling.
Expand Stakeholder Support & Bandwidth : Improve coverage and responsiveness for Marketing, Sales, and Ops by building scalable dashboards, automating recurring analyses, and ensuring stakeholders have timely, reliable performance insights.
Own Operational Excellence in Analytics : Reliably cover core operational reporting (dashboards, KPI tracking, funnel performance, attribution) to free up senior team members to focus on strategic advising, experimentation design, and forward-looking analysis.
Drive Revenue Through Better Analytics : Strengthen analytics processes, attribution models, and performance measurement frameworks to directly improve marketing efficiency, pipeline productivity, and overall revenue generation.

Strong business and marketing acumen, with a deep understanding of Go-To-Market processes, funnel KPIs (MQLs, opportunities, pipeline), and how marketing performance connects to revenue.
Advanced Excel proficiency (shortcuts, pivot tables, formulas) with the ability to quickly navigate datasets, manage data imports, and interpret different data formats.
Hands-on experience with data visualization tools ( PowerBI , Tableau, Looker) and a strong understanding of dimensions, measures, filters, table calculations, LOD expressions, and data blending.
Working knowledge of Touch Analytics (Salesforce CRM reporting, pipeline tracking) and Web Analytics platforms (Google Analytics and/or Adobe Analytics), including acquisition reporting, lead form tracking, and eCommerce metrics.
Proven ability to communicate complex data clearly, influence cross-functional stakeholders, and self-start in learning internal data processes, reporting frameworks, and KPI definitions.

Comprehensive health benefits
Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
Tuition reimbursement and access to instructor-led and on-demand learning and development programs
The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

Manager, Go-To-Market Analytics

Key skills