NA Senior Commercial Marketing Manager (Connectivity & Service)

Advanced Sterilization Products is a leading global provider of innovative sterilization and disinfection solutions. The Senior Commercial Marketing Manager will be responsible for leading the commercial strategy and execution for ASP’s connectivity ecosystem, ensuring the adoption and performance of connected solutions in the healthcare sector.

Responsibilities:

• Serve as the US commercial owner for connectivity platforms, including (but not limited to Sonar SPM, Censis) and other platform integrations, and cloud-based interoperability
• Partner with IT, Service, and Upstream PM on connectivity troubleshooting, root-cause patterns, release readiness, and implementation pathways
• Lead the commercial integration of SaaS and cloud-based connectivity offerings, including architecture understanding, customer onboarding workflows, and adoption measurement
• Translate cybersecurity requirements into customer-facing messages, working with IT Security to support customer risk assessments and technical reviews
• Act as primary commercial liaison with external ITS vendors, managing roadmap alignment and value realization
• Build and execute downstream strategies for Connectivity & Service, spanning capital, software, consumables, and subscription models
• Lead GTM strategy for new connected features, software releases, cloud enhancements, and new integrations
• Craft differentiated value propositions that resonate with IT, clinical leadership, sterile processing, perioperative services, and supply chain
• Own messaging for cybersecurity posture, data flows, cloud architecture, uptime, and reliability
• Develop and execute voice of customer to drive strategy, sales enablement and marketing initiatives
• Partner with Service, IT, Sales, and Clinical to deliver a seamless connectivity implementation pathway—from discovery → IT intake → integration → validation → training → activation
• Create field-ready technical guidance on: Connectivity setup and troubleshooting, Network prerequisites, Integration logic with SPM/Sonar and Censis, Cloud connectivity workflows, How instrument tracking systems are used and why they matter, Ensure connectivity and service issues are tightly integrated into commercial messaging and Field Service readiness
• Build a complete enablement suite: integration one-pagers, troubleshooting quick-guides, cybersecurity FAQs, pricing/packaging tools, cloud-readiness guides, competitive positioning, ROI models
• Train Sales, Service, and Clinical teams on how connected products work—including cybersecurity basics, cloud concepts, integrations, and clinical workflow impacts
• Support account planning, top opportunity acceleration, and technical deal support
• Define and track KPIs including: Connectivity attach, Time-to-activation, Integration uptime (as reported by Service/vendors), Cloud platform utilization, Software subscription metrics (SaaS), Field escalation trends
• Own QBR performance story and commercial insights
• Work with cross functional leaders and stakeholders to ensure to create, socialize and steer a team to support the NA strategy, business and customers
• Collaborate with Upstream PM and IT to influence cloud connectivity features, cybersecurity updates, and integration roadmap
• Ensure Service teams are prepared for each release with field-ready technical and commercial guidance
• Act as a change agent, championing the transformation from hardware-only to connected device + SaaS ecosystem
• Partner with Clinical Education team, sales, KOLs, Vendors, Global team to develop education and deploy to NA sales team
• Create excitement and enthusiasm around connectivity and service and drive engaged training at annual KOM and throughout the year via spotlight calls and other ad hoc learning
• Embody being a trust partner to sales and customers through hands on partnership in the field and virtually

Requirements:

• 6+ years of experience in marketing and content creation or 3 years of healthcare SW/SAAS sales, healthcare IT experience, etc