Develops, owns, and evolves Empower’s global influencer marketing strategy aligned with enterprise objectives.
Identifies emerging platforms, creator trends, and cultural movements.
Defines and manages the annual influencer operating plan and budget.
Provides strategic oversight of external influencer agencies.
Oversees influencer programs including always-on, launches, and partnerships.
Leads negotiation and contracting for influencer collaborations.
Ensures influencer content meets brand, legal, and regulatory standards.
Defines KPIs and leads performance reporting and optimization.
Owns influencer compliance, brand safety, and risk management.

Bachelor’s degree in marketing, Communications, Business, or a related field
8–12+ years of marketing experience with deep specialization in influencer marketing.
Demonstrated success leading enterprise-scale influencer programs.
Experience managing agencies and external partners.
Strong analytical, communication, and executive presentation skills.
Working knowledge of FTC regulations and influencer compliance standards.
Must be authorized to work for any employer in the U.S.

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short
and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Influencer Marketing Manager

Key skills