Director, Content & Social Marketing

Boulevard is a client experience platform for appointment-based self-care businesses, aiming to enhance customer experiences in the self-care industry. As the Director of Content Marketing, you will lead the content strategy, build a content team, and drive awareness and demand through various channels, ensuring the brand resonates with today's buyers.

Responsibilities:

• Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
• Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
• Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
• Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing
• Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises
• Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers
• Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
• Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
• Design content for modern discovery, including SEO, AEO, and generative search experiences
• Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
• Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
• Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
• Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like

Requirements:

• 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
• Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
• Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
• Experience managing social media strategy and community presence at a brand level
• Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
• Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
• Experience leading multi-format content strategies across written, social, and video content
• Track record of building scalable content systems, not just one-off campaigns
• Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
• Analytical mindset with the ability to connect content efforts to measurable business impact
• Experience with proprietary research, community-led content, or new media formats is a plus
• Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling