Product Go-to-Market (GTM) Lead

SentiLink is a company that provides innovative identity and risk solutions, aiming to revolutionize identity verification in the United States. The Product GTM Lead will define and communicate the value of SentiLink’s products to partners, collaborating with various teams to ensure clear and consistent messaging.

Responsibilities:

• Deeply understand SentiLink solutions and partners and become a key spokesperson on our value
• Perform market research, competitive and opportunity analysis
• Create and evolve the differentiated messaging for SentiLink’s products and brand
• Produce clear, compelling collateral that helps our partners make the most of our products, and empowers Sales and Partner Success teams to communicate value and capabilities to partners
• Create marketing materials like case studies, website and blog content, white papers and more
• Use data and narrative to help establish SentiLink as the market leader in identity verification

Requirements:

• 4+ years of product marketing or go-to-market (GTM) experience at a successful enterprise (B2B) SaaS company
• Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner
• Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
• Analytical and metric-driven mindset
• A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content
• Candidates must be legally authorized to work in the United States and must live in the United States
• Experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
• Some ability to analyze data (SQL, Excel, and/or basic scripting)