Key skills
SaaS
About this role
Order.co is the System of Action for the Office of the CFO, transforming the way businesses purchase and pay into an intuitive, B2C-like shopping experience. The Senior Performance Marketing Manager will drive pipeline growth through managing paid marketing channels and optimizing campaigns to meet ambitious revenue targets.
Responsibilities:
- Generating pipeline from paid marketing channels in Order.co’s core ICP and emerging industry verticals
- Managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other channels deemed effective
- Scaling Order.co’s paid program to meet our ambitious 2026 revenue targets
- Leading tests across landing pages, ad creative, targeting and other campaign components to improve learnings and performance
- Building Order.co’s paid ABM strategy across channels in alignment with AE team vertical strategy
- Identifying and maintaining vertical media partner relationships
- Working with SDR & AE teams to optimize follow-up to accelerate pipeline
- Collaborating with Order.co’s Growth Marketing Manager on lead/account nurturing, email, social, webinar, and content campaigns as it becomes relevant to paid campaigns
- Reporting on results of campaigns and optimizing channels over time
- Owning the pipeline goal for paid marketing channels
Requirements:
- Experience in paid search, paid social, display, ABM, review site, and other paid media channels with a focus on Google Ads
- Ability to execute marketing campaigns across a variety of channels
- Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
- Capable of working cross functionally to meet demand targets
- Intrinsic motivation and an ability to work both independently as well as in a group setting
- Default to curiosity, creative problem-solving, and hands-on learning
- Agency and previous SaaS experience is preferred
- Familiarity with HubSpot and other marketing automation tools
- Knowledge of Unbounce or similar landing page software
- Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
- Interest or experience in marketing finance and/or operations teams