Senior Product Manager; Ad-Tech & Customer Data

Crate & Barrel is seeking a Senior Product Manager for Marketing Technology in Ad-Tech & Customer Data. In this strategic role, you will lead the optimization of customer experiences and drive a transformative MarTech roadmap that empowers various teams by leveraging customer data and advertising technology.

Responsibilities:

• Define the priority, scope, and direction for a comprehensive Ad-Tech and Customer Data strategy, ensuring alignment of complex product workstreams that support Performance Marketing, CRM, and business goals
• Establish clear and measurable Key Performance Indicators (KPIs) that track the success of audience activation and customer data health to inform high-level strategic decisions
• Collaborate cross-functionally with Technology, eCommerce, CRM and Marketing teams across the portfolio to support timely, efficient, and predictable delivery
• Leverage a comprehensive understanding of the MarTech ecosystem including CDPs, identity resolution, and server-side tracking (CAPI) to proactively align roadmaps and data dependencies across the organization
• Execute “best in class” MarTech product management methodologies, continually evolving data-driven techniques to improve audience
• Oversee the entire product lifecycle of customer data solutions, from initial data ingestion and identity stitching to activation across paid media channels, measurement and data extraction
• Manage the product and opportunity backlogs to consistently innovate in ways that enhance the unified customer profile and improve the overall digital customer journey
• Guide and influence the priority, scope, and direction of multiple product streams, ensuring a seamless integration between ad-tech execution and the foundational customer data layer
• Identify, evaluate, and recommend external MarTech vendors, such as CDPs and Identity Resolution providers, and manage those relationships including contract negotiations and performance renewals
• Manage relationships with external vendors and customer success teams

Requirements:

• Extensive knowledge of Product Management best practices and strategies
• Strong Stakeholder Management skills with the ability to think strategically and align product decisions with business goals
• Strong Data Analysis skills and the ability to use data to inform product decisions
• Proficiency in agile methodologies
• Ability to identify and solve complex problems, with a focus on finding creative solutions in order to achieve results and deliver impactful products
• Adaptability and a willingness to learn and experiment
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint), Google Suite, Jira, Confluence, and Smartsheet
• 8+ years of experience in product management, with a focus on digital marketing, customer data and/or marketing technology
• Experience supporting multiple concurrent projects
• Experience with ad-tech business tools
• Experience with Customer Data Platforms (CDP)
• Python experience a plus