Digital Marketing Manager

Runpod is a rapidly growing platform for developers to build and run custom AI systems. The Digital Marketing Manager will be responsible for managing paid and organic digital marketing strategies, focusing on acquisition and brand awareness, while collaborating closely with various teams to ensure effective messaging and campaigns.

Responsibilities:

• Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing
• Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets
• Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency
• Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams
• Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences
• Manage agency partners on campaign execution, audience segmentation, and creative performance
• Partner with design to maintain a consistent ad creative pipeline
• Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization
• Direct agency partners on execution while maintaining internal ownership of roadmap and priorities
• Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning
• Track and report on rankings, traffic, and conversion attribution
• Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.)
• Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation
• Own a unified performance dashboard across all digital channels
• Deliver regular channel reports with clear takeaways and recommendations
• Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination