Senior Product Manager (Ads Monetization), Yahoo Mail

Yahoo is a leading technology company known for its consumer services, including Yahoo Mail, which serves hundreds of millions of users. The Senior Product Manager will lead ads monetization initiatives, focusing on creating user-centered advertising experiences that drive revenue growth while maintaining user trust and product quality.

Responsibilities:

• Own the ads monetization roadmap for Yahoo Mail surfaces across web and mobile (inbox, message list, reading experience, and new product areas)
• Define clear product goals and success metrics (revenue, engagement, trust signals, and latency) and drive end-to-end execution from discovery to launch
• Build and iterate user-centered ad formats, exploring AI-driven approaches for targeting and creative optimization to unlock performance gains
• Lead experimentation at scale (A/B testing, holdouts, incrementality), making high-stakes decisions based on data
• Identify opportunities to improve day-to-day productivity by integrating AI-assisted workflows into your research, PRD writing, and competitive analysis
• Partner closely with Ads Platform, Engineering, Design, and Legal to ship compliant solutions, balancing revenue goals with long-term user trust
• Improve targeting and relevance using first-party signals, maintaining a focus on privacy-forward alternatives to traditional behavioral targeting
• Triage and resolve critical ad issues, ensuring a high-quality, non-intrusive experience for our global user base
• Communicate crisp updates to executives and cross-functional partners, translating complex marketplace dynamics into clear business impact

Requirements:

• 6+ years of product management experience, including shipping multiple products from concept to launch
• 3+ years working on ads monetization and/or ad tech products (formats, targeting, measurement, marketplace dynamics)
• Strong analytical ability with comfort using SQL and BI tools (Looker, Tableau) to self-serve analysis and validate experiment results
• Openness to leveraging modern tools (e.g., Gemini, Claude, or internal AI frameworks) to accelerate research, documentation, and data synthesis
• Hands-on experience working with products that use ML or model-driven systems, with a focus on defining requirements and evaluating performance
• Ability to work independently in complex situations, leading functional teams or projects with moderate resource requirements
• Clear, direct communication style and a track record of driving alignment across large, matrixed organizations
• Interest in exploring how emerging AI technologies can be applied to ad technology and user experience
• Experience with large-scale consumer products (high DAU, global footprint)
• Knowledge of ad measurement concepts (attribution, incrementality, viewability, brand safety)
• Familiarity with privacy and consent expectations (GDPR/CCPA) and building compliant personalization
• Background working across Sales and Product, translating market needs into product strategy
• Proactive mindset regarding personal productivity and a commitment to using the best tools available to move faster