Growth Marketing Lead, Integrated Marketing

Airbnb is a global platform that connects hosts and guests for unique stays and experiences. They are seeking a Growth Marketing Lead to architect and execute growth programs for their Hotels & Luxe categories, focusing on driving bookings and revenue through strategic marketing initiatives.

Responsibilities:

• Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth
• Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact
• Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS
• Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs
• Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience
• Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact
• Lead regular stand-ups with channel leads to review performance and reprioritize growth levers
• Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners
• Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback
• Scope and socialize new growth opportunities that connect brand storytelling with performance channels
• Brainstorm with paid and owned-channel teams on how to surface Luxe and Hotel inventory to high-value audiences across all marketing surfaces
• Evangelize results and next steps to senior leadership - highlighting where to scale and where to pause

Requirements:

• Bachelor's degree or equivalent combination of education and progressive experience
• 9 + years in growth or performance marketing for consumer products; marketplace or travel experience preferred
• Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals
• Fluency in experimentation design, incrementality measurement, and channel attribution
• Strategic storyteller who influences cross-functional leaders without direct authority
• Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences
• Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution
• Remote-friendly (PST working hours) with quarterly travel for off-sites and market visits
• Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations
• Marketplace or travel experience preferred