Senior Product Manager – Website & Commerce Experience

Taxwell is a leading digital tax filing platform formed from the combination of Drake Software and TaxAct. They are seeking a Senior Product Manager – Website & Commerce Experience to drive customer acquisition and engagement through optimized website experiences and ecommerce strategies.

Responsibilities:

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention
• Establish website KPIs and measure success against business objectives
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives
• Own the CMS platform strategy, capabilities, governance, and content publishing experience
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency
• Define requirements and prioritization for CMS enhancements and integrations
• Ensure content experiences support business goals while maintaining brand consistency and compliance requirements
• Own the end-to-end ecommerce funnel and conversion strategy across digital properties
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives
• Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth
• Define product requirements, user stories, success metrics, and acceptance criteria
• Own and prioritize the product backlog to ensure alignment with strategic objectives
• Lead cross-functional teams through discovery, planning, development, launch, and optimization
• Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines
• Participate in Agile ceremonies and ensure successful execution of roadmap commitments
• Utilize quantitative and qualitative research to guide product decisions
• Monitor website, funnel, customer behavior, and business performance metrics
• Develop business cases and recommendations supported by data and customer insights
• Create and communicate product performance updates to stakeholders and leadership
• Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams
• Align stakeholders around product vision, priorities, and outcomes
• Communicate roadmap decisions, progress, risks, and business impact effectively across the organization

Requirements:

• 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology
• Demonstrated experience owning website experiences, digital products, or ecommerce platforms
• Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
• Strong analytical skills with experience leveraging data to drive product decisions
• Excellent communication, stakeholder management, and collaboration skills
• Experience with CMS platforms such as Contentful is a Plus
• Experience with A/B testing and experimentation platforms