Support the development of positioning and messaging for priority courses, audiences, and strategic themes
Conduct market and competitive research
Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging that can be used across campaigns, sales conversations, and customer engagement
Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments
Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders
Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach
Collaborate with Sales and Customer Success to support course
and audience-focused messaging, enablement resources, campaign execution, and follow-up planning
Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points
Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking
Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging

2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role
Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences.
Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials
Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content
Comfort creating visual and digital content using tools such as Canva
Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting
Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment
Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions
Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred
Preference for candidates located in the Central or Eastern Time Zone.

Product Marketing Manager

Key skills