Creative Marketing Specialist

Role Overview

• Support and execute patient awareness and education campaigns across digital channels, including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing, and lead nurturing initiatives.
• Design and develop visually compelling marketing assets, including digital ads, social media content, presentations, and patient-facing collateral.
• Lead creative design, visual storytelling, and content development to ensure alignment with brand standards and business objectives.
• Manage the development of messaging, branding, and creative execution for product and program launches, ensuring consistency across all touchpoints.
• Manage creative planning and execution for conferences and events, including booth logistics, collateral development, promotional activities, and on-site brand experience.
• Make recommendations regarding creative concepts, attendee engagement strategies, and event marketing tactics.
• Collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education teams to translate business objectives into effective creative and campaign deliverables.
• Assist in planning, building, and deploying marketing campaigns within Customer Relationship Management (CRM) and share suggestions to improve integrative tools.
• Interact with external vendors, designers, and agencies to support campaign and creative execution.
• Track and report on campaign performance, and provide strategic recommendations regarding content, creative design, channel mix, and audience targeting to improve campaign effectiveness.

Requirements

• Bachelor’s Degree in Marketing or a related field (or equivalent work experience)
• 2–4 years of experience in marketing, with a focus on digital marketing, content creation, or graphic design
• Strong creative skillset with experience in visual design and content development (Adobe Creative Suite or similar tools preferred)
• Working knowledge of social media platforms, digital marketing channels, and content best practices
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, or similar platforms)
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and collaboration skills, with a proactive and solutions-oriented mindset
• High attention to detail and commitment to producing high-quality, on-brand work
• Proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Willingness to learn, take initiative, and contribute creatively to team success.

Benefits

• This position is bonus eligible