About this role

Develop and lead the organic search strategy across SEO, AEO, and GEO to drive traffic, leads, and revenue growth
Manage and mentor internal resources and/or agency partners
Own relationships with external SEO agencies and partners, including scope, performance, and optimization of spend
Define KPIs and success metrics aligned to business goals
Partner with leadership to align organic strategy with broader marketing initiatives
Oversee keyword strategy evolution to include intent-based and conversational search
Lead technical SEO efforts including site architecture and schema
Ensure best practices across metadata, internal linking, and indexation
Guide development of content optimized for both traditional search and AI-driven platforms
Partner with content teams to create structured, authoritative content
Drive strategies for featured snippets and zero-click results
Align content with E-E-A-T principles
Optimize content for answer engines and AI summaries
Improve brand visibility in generative AI outputs
Monitor how content is surfaced across AI platforms
Own reporting across organic channels
Analyze performance across traditional and AI-driven search
Identify optimization opportunities
Partner with Product, Engineering, Paid Media, and Partnerships teams
Ensure alignment with brand and messaging
Stay ahead of SEO, AI, and search trends
Educate stakeholders on evolving search landscape

Organic Search, Content Strategy Manager

Key skills