Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals.
Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities.
Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations.
Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing.
Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results.
Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making.
Share learnings across the Growth organization and stay current on platform changes, attribution, AI-enabled marketing, and emerging acquisition strategies.

5-7 years of DTC digital marketing experience, including at least 4 years of hands-on experience across paid social and paid search.
Proven experience building and scaling campaigns across Meta Ads, with working experience in TikTok, Google, and YouTube Ads.
Experience managing meaningful media budgets and improving acquisition performance through structured testing and optimization.
Strong understanding of attribution and revenue reporting, with the ability to connect media investment to customer acquisition, conversion, and revenue.
Strong creative instincts and experience translating performance data into actionable briefs, concepts, and testing priorities.
Highly analytical and comfortable using Google Analytics and Excel or Google Sheets to identify trends and make informed decisions.
Proactive, resourceful, and organized, with the ability to create structure and momentum in a fast-moving environment.
Strong communication and collaboration skills across Growth, Creative, Digital Product, and external agency partners.
An AI-forward working style, with experience applying AI to analysis, copy, targeting, testing, or workflow automation.
Experience with Triple Whale, Northbeam, Google Data Studio, or Supermetrics is a plus, as is working knowledge of SEO and answer engine optimization.

Manager, Paid Social – Subscriptions & Consumables

Key skills