Find the right publications, blogs, newsletters, social media personalities, and collaborators that fit our messaging and reach our audience, then run outreach to land guest posts, features, backlinks, and partnerships.
Research and vet guest posting, backlink, and feature opportunities that align with our positioning.
Qualify each one for relevance and quality.
Write personalized outreach to editors and site owners.
Pitch angles that fit both the outlet's audience and our messaging.
Build lasting relationships with editors and partners so placements become repeatable.
Track every opportunity and report on pipeline and results.
Work with our content team to align on opportunities and content to be written.

Proven experience in outreach, digital PR, link building, or guest posting, with placements to show.
Strong research instincts and persuasive writing that gets replies.
Able to learn a technical subject well enough to pitch it credibly.
Organized, self-directed, and comfortable with follow-up and rejection.
Nice to have B2B or technology content experience and an existing editor or publisher network.
A network in technology, enterprise, or trade press, ideally outlets read by CTOs, CIOs, and infrastructure or data center leaders.
Familiarity with the AI and cloud media landscape (industry publications, analyst blogs, newsletters) and a sense of which ones carry weight with enterprise buyers.

Outreach and Partnerships Specialist

Key skills