End-to-end responsibility for all marketing activities — from paid acquisition (Meta) through creating and optimizing landing pages to CRM and lifecycle campaigns
Conducting customer research via regular interviews and qualitative feedback to refine product positioning, messaging and growth priorities in a very early beta stage
Running continuous growth experiments across new channels, creative formats and AI-supported workflows, with full ownership of marketing KPIs such as cost per install, funnel conversion and activation rates
Marketing performance reporting and budget management including campaign analysis, forecasting and data-driven recommendations in close collaboration with the Product & Business Lead, the CMO and the founder

Several years of hands-on growth marketing experience for a digital B2C product in a fast-paced startup or scale-up environment, ideally as a founding marketer or the first marketing hire
Proven experience managing and optimizing paid social campaigns (especially Meta) as well as CRM/lifecycle campaigns, combined with strong analytical skills and a natural sense for brand and visual storytelling
Familiarity with product analytics tools such as Amplitude
Native-level German and fluent English; experience with app marketing, influencer marketing or SEA is a plus

Flexible remote work, part-time options, modern hardware (MacBooks), collaborative office spaces (flex desks)
Agile working practices, fair pay, competency and leadership models
Nilo.health, corporate benefits, JobRad, workations, sabbaticals, 30 days paid vacation and your personal benefit of choice: Wellpass, Hansefit or the DB job ticket
Internal training, coaching, regular feedback and growth processes, flexible external learning opportunities
Office breakfast and lunch, (optional) events, remote team building, office dogs, and exclusive family & friends discounts

Senior Growth Marketing Manager

Key skills