Create conversion-focused copy across demand generation channels
Write standout headlines, hooks, subject lines, and messaging tailored to different technical personas
Repurpose technical content into engaging campaign messages across channels
Use AI tools to accelerate content development
Test and optimize messaging including hooks, pain points, claims, proof points, and calls to action
Develop written content for video concepts, scripts, storyboards, product explainers, and social clips
Collaborate with internal teams to create accurate, differentiated messaging
Create and maintain landing pages in the CMS and on the website

Excellent copywriting skills with a strong portfolio across multiple formats and channels
Experience creating content that drives engagement and conversion
Ability to translate complex technical topics into clear, compelling messaging
Credibility with technical audiences and understanding of IT Operations, DevOps, cloud infrastructure, observability, or monitoring
Technical background through engineering studies, hands-on infrastructure experience, homelabs, or equivalent experience
Experience with AI tools for content creation
Strong testing mindset and ability to use data to improve performance
Basic image and video editing skills are a plus
Fluent English (C2 Level), German is a plus

Technical Copywriter – Demand Generation

Key skills