Key skills
Sales
About this role
Role Overview
- Own positioning and messaging, build F2's messaging architecture
- Translate technical differentiation into clear commercial value
- Quarterback product launches, own launch strategy and readiness
- Build sales enablement materials for sellers
- Engage in customer and market insight activities
- Lead competitive intelligence and monitor market shifts
- Shape commercial strategy based on customer evidence
- Own editorial content strategy and drafting
- Manage partners in scaling efforts
- Create F2's social narrative and oversee publishing cadence
- Strengthen paid creative efforts with customer insights
Requirements
- 6 or more years of product marketing experience, including time at an early-stage or high-growth B2B software company.
- Built or rebuilt positioning, messaging, launches, and sales enablement.
- Marketed a complex or technical product to senior enterprise buyers.
- Exceptional writer and editor with the ability to create work personally.
- Conducted customer, prospect, and win-loss interviews.
- Created sales assets and enablement systems.
- Lead cross-functional launches and manage dependencies.
- Comfort in moving between strategy and execution.
Benefits
- Equity in the form of stock options
- Comprehensive benefits package