Digital Performance Director

Role Overview

• Manage and mentor a team of digital experts specializing in paid social media advertising, programmatic display and video, and paid search, fostering their professional development and ensuring optimal campaign performance;
• Build and develop strong client relationships to become a strategic partner who understands their business and objectives;
• Establish and maintain relationships with partner agencies and media vendors, seeking collaboration opportunities;
• Contribute to client education and internal training programs for junior team members by sharing knowledge and best practices;
• Actively pursue organic growth opportunities and participate in new business development activities;
• Produce and manage project forecasts and statements of work, ensuring accurate planning and optimal resource allocation;
• Cultivate a test-and-learn environment where curiosity and ownership are valued, encouraging continuous exploration of insights to improve campaign effectiveness and achieve business objectives;
• Proactively identify opportunities to improve processes;
• Promote collaboration and communication across departments, fostering a cohesive and cooperative work environment;
• Stay informed of industry trends, emerging technologies and best practices in performance media, and provide strategic recommendations;
• Work with the finance team to manage budgeting, forecasting and financial reporting related to performance media activities;
• Represent the agency at industry events, conferences and client meetings, showcasing expertise and building industry connections;
• Promote a culture of innovation and experimentation, encouraging exploration of new platforms, technologies and media channels;
• Foster a positive and inclusive work environment that encourages teamwork, knowledge sharing and professional growth among team members.

Requirements

• Minimum of 1 year of experience in a similar position, with a total of 6 to 8 years of experience in digital or digital media strategy;
• Deep expertise in one or more paid media disciplines: paid search, programmatic display and video, and paid social;
• Proficiency in one or more media management platforms such as Google Ads, SA360, DV360/Trade Desk/Amazon, Facebook Ads, LinkedIn Ads, and others;
• A good understanding of an ad server, such as Campaign Manager, and its features;
• Advanced knowledge of optimization best practices and a performance-driven mindset;
• Proficiency in Excel, including pivot tables, VLOOKUP, calculated fields and other relevant functions;
• Bilingual fluency in French and English is required.

Benefits

• Hybrid Work: A balanced schedule with 3 days in the office for team connection and 2 days remote.
• Generous Time Off: 3 weeks of annual vacation plus agency closure during the holidays.
• 'Human' Days: All statutory holidays doubled + 5 personal days to take care of yourself + 1 volunteer day to give back to the community.
• Comprehensive Health: Group insurance plan (life, prescription drugs, dental, paramedical, travel, etc.) with 3 coverage options.
• Active Wellness: $250 per year reimbursed for physical activities or the purchase of home fitness equipment.
• Green Commuting: Discounts on Bixi and OPUS passes to make your commute easier.