About this role
Role Overview
- Uphold a consistent, high-quality brand presence across digital channels by identifying gaps and opportunities, then recommending practical, scalable enhancements that maximize impact and efficiency.
- Shape how PNC shows up across the full ecosystem—owned channels (e.g., .com), social/video platforms (e.g., YouTube), and influencer-driven environments.
- Develop and inform influencer strategy, identifying opportunities to extend brand reach, relevance, and cultural connection through creators and partnerships.
- Provide recommendations on how PNC can better engage priority audiences based on behavior, trends, and platform dynamics.
- Monitor industry trends, cultural shifts, and competitive activity; apply learnings to evolve brand presence and approach.
- Serve as a strategic connector across brand, media, web, and content teams to drive aligned execution.
- Establish measurement criteria to evaluate digital brand performance, consistency, and audience impact across key channels and activations.
- Translate insights and results into clear recommendations that optimize current work, guide future investment and strengthen PNC’s digital brand presence.
Requirements
- 5+ years in brand, digital, integrated, or content marketing
- Experience shaping or influencing brand presence across digital channels and/or influencer programs
- Strong understanding of platform ecosystems (web, video, social, creator/influencer)
- Proven ability to work cross-functionally across brand, media, partnerships, and execution teams
- Experience developing strategic frameworks or scalable approaches that improve marketing effectiveness
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level
- years of service