Lead delivery of the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership.
Own delivery of volume, share, and ROS targets
Lead distributor performance and accountability
Own senior customer relationships
Translate strategy into regional execution plans

12–15+ years commercial experience in FMCG / beverage alcohol
Proven leadership of multiple states or large regional P&L
Extensive experience with distributor management and 3-tier systems
Demonstrated success in key account or national customer leadership
Strong track record of leading senior level teams
Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth.
Strong exposure to both On and Off Premise channels
Experience leading through organizational change / transformation
Track record of building high-performing teams
Bachelor's degree required (Business, Marketing, or related)
MBA or advanced degree preferred

VP Sales

Key skills