Identify, pitch, and onboard publishers to the SmartyAds MCM account
Focus on acquiring in-app and CTV publishers as primary inventory targets
Guide publishers through the Google Ad Manager delegated account setup
Build and maintain strong long-term relationships with publishers
Develop and execute outbound strategies to grow the publisher base
Monitor publisher performance post-onboarding and proactively identify opportunities for inventory growth
Collaborate with Tech team to resolve integration issues
Stay current on Google MCM policy updates and programmatic market trends
Report on pipeline progress and onboarding metrics

3+ years of experience in business development, publisher acquisition, or partnerships within the AdTech ecosystem
1+ years of hands-on experience working with Google MCM (Multiple Customer Management)
Strong working knowledge of Google Ad Manager (GAM)
Proven track record of independently acquiring and growing relationships with mid-to-large publishers
Deep understanding of programmatic monetization: CPM dynamics, floor pricing, deals and SSP/AdX relationships
Existing network of digital publishers (web, app, or CTV)
Familiarity with Google AdX eligibility requirements and publisher policy enforcement
Excellent communication and negotiation skills
Self-starter with the ability to manage a pipeline independently and hit acquisition targets with minimal supervision

Business Development Manager – MCM, Publisher Acquisition

Key skills