Own the creative testing framework end-to-end: hypothesis-to-verdict pipeline, data thresholds for decisions, stop-loss rules
Generate creative hypotheses from performance data, competitor analysis (Meta Ads Library, TikTok Creative Center) and adjacent verticals (e-commerce, gaming, dating)
Brief and manage designers and the AI-generation pipeline (GenAI video/image tools), then oversee testing execution with the UA team
Analyze creative performance by layer — hook rate, hold rate, IPM, CTR, CPA, ROAS, cohort retention — and turn results into a taxonomy/knowledge base (which themes and angles win, and why)
Deliver weekly reporting on the creative portfolio and drive iteration on winning concepts
Requirements
2+ years in creative strategy / creative performance, ideally high-volume creative operations (hundreds/quarter) in e-commerce, gaming or dating
Hands-on experience with GenAI video/image tools (Seedance, Runway, Veo, Kling, Midjourney, HeyGen or similar) and understanding of which tool fits which task
Strong analytical skills: comfortable with large datasets, spreadsheets/dashboards, and creative performance metrics
Strong brief-writing skills — hypotheses, constants, references — enabling production to execute without back-and-forth
Working English (US market); editing skills (CapCut/Premiere/After Effects) are a plus
Benefits
REMOTE OPPORTUNITY to work full-time
Vacation 28 calendar days per year
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.