Digital Marketing – Communications Manager

Role Overview

• Support the end-to-end planning, execution, and optimization of digital marketing campaigns across platforms such as Google Ads, Meta, YouTube, TikTok, CTV, and other DSPs
• Take full ownership of complex, multi-channel initiatives, ensuring projects are delivered on time, within scope, and aligned with business objectives
• Establish project timelines, workflows, and execution plans while proactively identifying risks and driving resolution
• Oversee campaign budgets, forecasting, pacing, and performance optimization to maximize ROI
• Ensure consistency, quality control, and adherence to best practices across all campaign deliverables
• Support the development and execution of internal communication strategies to effectively inform and engage employees
• Drive external digital communication initiatives that increase brand visibility, customer engagement, and revenue growth
• Serve as a key point of contact for communications strategy across cross-functional initiatives and campaigns
• Act as an advocate for organizational priorities, ensuring alignment across stakeholders and initiatives
• Provide ongoing mentorship and guidance to selected team members, supporting both technical skill development and customer-facing soft skills
• Lead by example in establishing best practices, improving workflows, and elevating overall team performance
• Support onboarding and training of new team members, helping to build team capability and consistency
• Analyze campaign performance and customer behavior to identify insights and inform optimization strategies
• Deliver clear, actionable reporting to leadership and stakeholders, translating data into business recommendations
• Drive continuous improvement through testing frameworks, measurement strategies, and performance reviews
• Partner with Client Services, Sales, Product, Analytics, and Ad Operations teams to ensure seamless execution and alignment
• Facilitate collaboration across stakeholders to move projects forward and resolve dependencies
• Represent digital marketing in internal and external discussions, providing insights on performance, strategy, and industry trends
• Identify opportunities to improve tools, processes, and campaign strategies to increase efficiency and effectiveness
• Contribute to innovation initiatives and recommend new digital tactics, platforms, and capabilities
• Stay current on industry trends and translate them into actionable improvements for the team and business.

Requirements

• BS/BA degree and 6 years of experience, Master’s degree preferred with 4 years of experience, or Ph.D. with 1 year of experience, or 8 years of experience without a degree in digital marketing, communications, advertising, or a related field
• Demonstrated experience managing and supporting complex digital marketing campaigns or projects across multiple channels
• Strong project management skills, including the ability to manage multiple priorities, timelines, and stakeholders simultaneously
• Advanced knowledge of digital advertising platforms (Google Ads, Meta, YouTube, TikTok, CTV, programmatic, etc.)
• Proven ability to mentor or guide team members and contribute to team development
• Strong understanding of campaign lifecycle management, ad operations, and performance metrics
• Proficiency in Microsoft Office Suite (Outlook, Teams, Excel, Word, PowerPoint)
• Willingness to travel up to 25% based on business or client needs.

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
• Seven paid holidays throughout the calendar year
• Up to 160 hours of paid wellness annually for their own wellness or that of family members
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
• Health care insurance (medical, dental, vision)
• Retirement planning (401(k))
• Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)