Media Director – Cross Channel, Digital Paid Media

Role Overview

• Lead the strategy, planning, execution, and performance optimization of paid digital marketing campaigns
• Oversee client and vendor relationships and manage significant media budgets
• Drive customer acquisition and engagement initiatives
• Collaborate with cross-functional stakeholders to achieve business objectives
• Manage paid media campaigns across various platforms such as Google Ads, Microsoft Ads, Paid Social, and Programmatic display
• Develop and implement comprehensive paid digital media strategies
• Analyze campaign performance using tools like Google Analytics or Adobe Analytics
• Lead, mentor, and develop digital media managers, analysts, and specialists.

Requirements

• Bachelor's degree in marketing, Business, Communications, or related field.
• 8–12+ years of digital marketing experience.
• 5+ years managing paid media teams and budgets.
• Deep expertise in:
• Paid Search (SEM)
• Paid Social
• Programmatic Advertising
• Display and Video Advertising
• Attribution and Measurement
• Deep expertise in all Google properties, Meta, Live Ramp and Microsoft Ads.
• Experience managing custom audiences within media platforms.
• Strong analytical and financial expertise.
• Experience presenting to senior executives.
• Experience leading a team in various time zones.
• Experience in financial services, banking, insurance, healthcare, or other regulated industries.

Benefits

• For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits