Key skills
LeadershipSales
About this role
Role Overview
- Lead Belk's owned media ecosystem, including Website, Email, SMS, Push Notifications
- Optimize channel mix, frequency, and personalization for incremental sales and profitability
- Build a test-and-learn culture with clear measurement across owned channels
- Define contact strategy balancing mass, segmented, triggered, and 1:1 messaging
Requirements
- Bachelor’s degree or equivalent combination of industry related professional experience and education
- 10+ years of applicable experience
- Strong leadership skills
- Proven experience with customer-centric design
- Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development