Vice President, Marketing

Role Overview

• Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability
• Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities
• Strong experience developing marketing strategies for both domestic and international student population
• Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, start and retention) and understanding the complexity of the enrollment lifecycle
• Partner closely with Admissions to optimize and strengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance
• Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment
• Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels
• Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways
• Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data
• Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an Academy of Art University education
• Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences
• Provide senior oversight of and holding accountable, external agencies, consultants, media partners, and technology vendors, with clear expectations for transparency and performance
• Evaluate and responsibly deploy emerging technologies, including artificial intelligence and automation, to improve personalization, efficiency, analytics, and prospective student engagement
• Build strong cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners

Requirements

• Experience in higher education required (with proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys)
• Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field
• Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes
• Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy
• Experience managing significant marketing investments and making disciplined resource allocation decisions
• Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance
• Strong analytical judgment and the ability to translate complex data into clear executive decisions and action
• Exceptional communication skills and the executive presence to work effectively with senior leadership and governance bodies
• Bachelor’s degree or equivalent combination of education and significant relevant experience.

Benefits

• health insurance
• 401k options
• paid vacation based on years of service (15 days' accrual at start)
• paid holidays
• paid sick leave
• commuter benefit program
• opportunity to take one undergraduate course tuition free each semester