Product Marketing Analyst

Role Overview

• Support the execution of integrated digital marketing campaigns across channels including email, paid media, web, webinars, and events
• Build and manage campaign workflows within marketing automation and CRM platforms (e.g., campaign setup, targeting, tracking, and QA)
• Implement campaign assets developed by product marketing and marketing managers, including messaging, offers, landing pages, and CTAs
• Ensure campaigns align to product launches, go-to-market timelines, and buyer journey stages
• Coordinate with cross-functional partners to ensure accurate execution, timely deployment, and smooth handoffs
• Monitor and analyze campaign performance, including engagement, conversion, and contribution to pipeline and revenue
• Develop and maintain dashboards and reports that provide visibility into campaign effectiveness and funnel performance
• Track digital behavior and campaign responses to inform optimization recommendations
• Partner with marketing and sales teams to identify trends, insights, and opportunities for improvement
• Support A/B testing and optimization of campaign elements such as subject lines, messaging, landing pages, and audience targeting
• Analyze channel and campaign results to recommend adjustments that improve performance and ROI
• Surface insights on buyer behavior, campaign engagement, and content performance to inform messaging and program decisions
• Contribute to post-campaign analysis and summaries with clear insights and recommendations
• Help ensure accurate campaign tracking, data hygiene, and reporting consistency within marketing systems
• Support documentation of campaign processes, metrics definitions, and best practices
• Partner with marketing operations to resolve data, attribution, or reporting issues
• Assist in maintaining campaign calendars, reporting cadence, and performance reviews
• Manage regulatory approvals process and posting documents to sharepoint and showpad.

Requirements

• 2–4 years of experience in digital marketing, campaign analytics, demand generation, or marketing operations
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Eloqua, Salesforce) preferred
• Familiarity with digital channels including email, paid media, websites, webinars, and virtual events
• Strong analytical and problem-solving skills, with comfort working in data, dashboards, and reports
• Ability to manage multiple campaigns and priorities with attention to detail
• Strong written and verbal communication skills
• Interest in B2B marketing, enterprise software, or healthcare technology preferred.

Benefits

• Remote first / work from home culture
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Paid leave benefits
• Health, dental, and vision insurance
• 401k retirement savings plan
• Infertility benefits
• Tuition reimbursement, life insurance, EAP – and more!