Key skills
CloudSalesforce
About this role
Role Overview
- Create and execute email campaigns in conjunction with division goals and strategies
- Work with local Divisions to determine appropriate use for eMarketing
- Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics, and copy points
- Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department
- Build and manage campaigns for live email content within the LiveClicker/Realtime Email application
- Suggest eMarketing strategies to help improve performance on email campaigns
- Responsible for setting up and managing A/B and multi-variant testing
- Keep up to date with current eMarketing industry practices
Requirements
- Experience working with Salesforce Marketing Cloud to build, manage, and deploy email campaigns
- 3+ years of prior internet marketing experience
- Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies
- Proficiency with marketing automation technologies a plus
- Some traditional media (print) marketing experience is a plus but not required
Tech Stack
- Cloud
Benefits
- Health insurance plans including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
- Everyone’s Included Day