Account-Based Marketing Lead – Public Sector, Workstations, Z Solutions

Role Overview

• The ABM Marketing Manager will lead 1:1 and 1:few account-based marketing programs to drive adoption of HP’s Workstations and Z solutions across federal, state, and local government agencies.
• Fully own the workstation value proposition for the public sector, including the development and activation of Z Workstations marketing content.
• Identify target agencies, develop tailored value propositions, create personalized campaigns aligned to government procurement cycles, and collaborate closely with sales to influence pipeline and deal velocity.
• Campaign planning and execution, content development, account insights and analytics, and coordination with channel/agency partners to accelerate growth in the public sector.

Requirements

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave