Position based in the Philadelphia and South Central New Jersey markets with regular travel throughout assigned territory.
Identify, qualify, and close new independent retail (ethnic grocery, specialty, international market) and foodservice (restaurant, catering, QSR) accounts within assigned territory
Develop and execute territory business plans with defined revenue targets, acquisition goals, and segment-specific strategies
Own the full sales cycle — prospecting through negotiation, contract execution, and ongoing account management
Achieve or exceed quarterly and annual volume, revenue, and margin objectives
Serve as the company's subject matter expert on ethnically diverse food channels with deep knowledge of consumer preferences across Hispanic/Latino, Asian-American, African/Caribbean, Middle Eastern, and South Asian communities
Develop culturally tailored sales pitches and account-level programming; track trends in multicultural protein consumption including halal, kosher, specialty cuts, and heritage breeds
Represent the brand at ethnic food trade shows, community festivals, and industry forums to build brand visibility and trust
Navigate the unique buying structures, payment preferences, and relationship dynamics of independent retail and foodservice operators
Build trust-based relationships with store owners, executive chefs, purchasing managers, and distributor partners; provide hands-on support.
Requirements
5+ years in B2B food/protein sales
Bilingual preferred(Spanish, Mandarin, Arabic, or relevant language)
Independent retail or foodservice channel experience
Halal or kosher certified product experience
Deep knowledge of multicultural food markets
Broker/distributor relationships in multicultural channels
Experience with meat, seafood, poultry, or specialty protein