Define the content strategy for the multiple B2B & B2C & D2C marketing website, aligned to broader brand and business objectives.
Develop content models in partnership with UX, design, and development teams.
Create and maintain a content governance framework, including application tone of voice and review workflows suited to a highly regulated industry.
Conduct content performance audits and gap analyses across existing digital properties.
Partner with subject matter experts (engineers, safety/compliance teams, product marketing) to source and validate technical content.
Ensure all content complies with relevant industry, legal, and regulatory guidelines.
Inventory and audit content across 10 marketing websites.
Map existing content against content types and component categories and page templates.
Identify redundancies, gaps, and inconsistencies across the website portfolio.
Define and document the optimal, governed content type/component set for the future-state platform(s).
Produce a rationalized content model and governance recommendations.
Deliver findings and recommendations that inform both the content model and future content production standards.

8-10+ years of experience in content strategy, ideally including large-scale, multi-site or multi-brand content audits and rationalization.
Demonstrated experience defining content models, content types, and component taxonomies for CMS-driven platforms.
Working knowledge of SEO fundamentals and familiarity with emerging GEO / AI search optimization practices (structured data, semantic markup, content structuring for LLM retrieval).
Experience in regulated or highly structured content environments.
Strong facilitation and documentation skills — this role requires producing artifacts for agency and client use to support CMS development.
Comfortable working independently in a compressed, deadline-driven engagement.
Knowledge of industry standard tools such as Miro, Excell, Jira, Confluence, PowerPoint, Claude, Co-Work, ChatGPT.
Advanced English Level.

Flexibility, with remote and hybrid work options (country-dependent)
Career advancement, with international mobility and professional development programs
Learning and development, with access to cutting-edge tools, training and industry experts

Content Strategist – Lead

Key skills