Create high-quality, SEO-optimized long-form content, including travel guides, blog articles, landing pages, FAQs, and other localized content
Localize content for the target market by ensuring natural language usage, cultural relevance, and appropriate localization of currencies, units, and expressions
Conduct regular content audits and update high-performing pages to improve rankings and user experience
Perform in-depth keyword research tailored to the target local market
Optimize on-page SEO elements, including meta titles, meta descriptions, heading structure (H1–H6), internal linking, and image alt text
Monitor keyword rankings, organic traffic, click-through rate (CTR), and other SEO performance metrics using Google Search Console and other SEO tools
Analyze competitors' SEO and content strategies to identify content gaps and growth opportunities

Bachelor's degree
Native-level proficiency in German, Polish, Swedish, or Danish
Professional English proficiency with the ability to communicate effectively in a global team
Minimum 1 year of experience in SEO content writing or content marketing
Hands-on experience with SEO tools such as Ahrefs, SEMrush, or Google Search Console
A portfolio demonstrating content that has successfully ranked on the first page of Google
Basic Chinese language skills (Nice to Have)
Experience in the travel, tourism, or lifestyle industry (Nice to Have)
Experience using AI productivity tools such as ChatGPT or Claude (Nice to Have)

SEO Operations Specialist

Key skills