Digital Experience Product Manager

Role Overview

• Partner with Digital Experience leadership to manage and execute the digital experience roadmap.
• Serve as the primary liaison between Marketing and the Zelis.com IT development team, helping prioritize work, manage capacity, refine backlog items, and ensure successful delivery of initiatives.
• Own and maintain the Digital Marketing Design System in partnership with Creative Design, including design documentation, web templates, components, and design tokens.
• Facilitate sprint planning, backlog grooming, requirements gathering, prioritization, and stakeholder alignment activities.
• Lead project management activities for digital experience initiatives, ensuring projects remain on schedule, within scope, and aligned to business objectives.
• Coordinate cross-functional teams including Marketing, Creative, Product, Analytics, IT, and external vendors.
• Support planning and execution of large-scale digital transformation initiatives, including future CMS/DXP platform migrations.
• Manage vendor relationships and serve as a key point of contact for project meetings, deliverables, timelines, status reporting, and issue resolution.
• Develop project plans, maintain project documentation, track dependencies, and proactively identify risks and mitigation strategies.

Requirements

• 4–7 years of experience in Product Management, Project Management, Digital Experience, Website Management, or related disciplines.
• Experience working with cross-functional teams in agile development environments.
• Experience managing website projects, digital products, or CMS-driven experiences.
• Demonstrated ability to coordinate multiple stakeholders, priorities, and timelines simultaneously.
• Experience translating business requirements into actionable user stories and project plans.
• Strong understanding of Agile methodologies, Scrum ceremonies, backlog management, and software development lifecycles.
• Experience working with website platforms and content management systems; WordPress experience required.
• Familiarity with enterprise CMS and DXP platforms; Optimizely experience is a plus.
• Strong understanding of UX and user-centered design principles.
• Experience using web analytics and reporting platforms such as Google Analytics, Sigma, or similar tools.

Tech Stack

• WordPress

Benefits

• 401k plan with employer match
• flexible paid time off
• holidays
• parental leaves
• life and disability insurance
• health benefits including medical, dental, vision, and prescription drug coverage