Director, Demand Generation

Role Overview

• Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
• In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns.
• Build repeatable campaign processes and best practices that improve speed, consistency, and performance.
• Manage campaign calendars, priorities, and resource alignment across marketing functions.
• Establish clear reporting and processes to establish a global standards for Prosci
• Partner with Sales and RevOps to support enterprise growth priorities.
• Develop and execute account-based and account-engagement programs for target organizations.
• Improve buying-group engagement and opportunity progression through coordinated marketing activities.
• Support pipeline acceleration initiatives throughout the sales cycle.
• Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion.
• Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings.
• Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting.
• Develop nurture programs that increase engagement, retention, and expansion.
• Partner with Digital Experience teams to optimize conversion paths and customer journeys.
• Leverage individual learner and member engagement to identify and support future enterprise opportunities.
• Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps.
• Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions.
• Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue.
• Foster strong working relationships across teams to improve execution quality and organizational alignment.
• Ensure campaign objectives, ownership, and success metrics are clearly defined and understood.
• Lead, coach, and develop demand generation resources (team of 2-4).
• Establish clear goals, performance expectations, and development plans.
• Foster a culture of accountability, collaboration, experimentation, and continuous improvement.
• Contribute to the evolution of Prosci’s marketing operating model and growth strategy.

Requirements

• 10+ years of progressive B2B marketing experience.
• 5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
• Experience supporting both digital/self-service and enterprise sales motions.
• Demonstrated success driving qualified pipeline growth in a B2B environment.
• Experience leading integrated campaigns across multiple channels.
• Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
• Experience partnering closely with Sales and RevOps teams.
• Strong analytical, strategic, and business acumen.
• HubSpot experience
• Salesforce experience
• Excellent Planner
• Data driven
• Innovative thinker and doer
• Problem solver