Associate Director, Thought Leader Liaison – West

Role Overview

• The Thought Leader Liaison (TLL) is responsible for identifying, cultivating, and managing relationships with key HCP partners and influential individuals within Hematology/Oncology, through strategic collaborations and marketing initiatives;
• Key duties include researching potential KOLs in both Academic and Community settings, developing engagement strategies, negotiating partnership terms, tracking campaign performance, and maintaining ongoing communication with key influencers.
• KOL Identification and Recruitment: Contribute to the development of engagement strategy for the assigned region; and execute to optimize results.
• Relationship Building and Management: Establish strong, authentic relationships with KOLs through regular communication and engagement.
• Commercial Insight Gathering: Lead and direct insight gathering among opinion leaders including one-on-one engagements, small group meetings, national and regional advisory boards and steering committees to gather actionable information.
• Performance Measurement and Reporting: Track key performance indicators (KPIs) such as reach, engagement, conversions, and brand mentions across P2P campaigns.

Requirements

• BS/BA or equivalent required preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred.
• Minimum 8+ years pharmaceutical sales and/or marketing experience
• Hematology/Oncology experience is required
• Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to identify long-term benefits for our customers.
• Excellent communication and interpersonal skills to build relationships with KOLs
• Analytical skills to evaluate campaign performance and identify trends
• Creative thinking to develop engaging P2P collaboration concepts
• Knowledge of industry trends and target audience demographics
• Team player with the ability to work independently.
• Self-starter. Takes initiative and works independently to successfully work in a fast-paced environment with multiple demands.
• Strong strategic and tactical planning, project management, communication, and organization skills.
• Understanding of compliance environment in pharmaceutical promotions.
• Flexibility to travel 50-70% of the time, occasional evenings and weekends.

Benefits

• Comprehensive medical coverage
• Dental and vision coverage
• Generous paid time-off
• 401(k) retirement plan with competitive company match
• Medical & Dependent Care Flexible Spending Account
• Monthly cell phone reimbursement
• Employee Assistance Program