Plan, execute and optimize paid media campaigns for clients across different industries;
Develop performance-focused strategies aimed at lead generation, sales and branding;
Manage campaigns across multiple media platforms;
Analyze performance and recommend continuous optimizations based on key performance indicators;
Prepare reports and presentations with strategic insights for clients and internal teams;
Define and track KPIs;
Support the development of media plans and allocation of budget;
Collaborate with Account Management, BI, Content, SEO, CRM and Creative teams to ensure integrated campaigns;
Conduct A/B tests and experiments to continuously improve campaigns;
Stay up to date with trends, platform updates and new digital media opportunities.

Proven experience managing paid media campaigns at an advertising or digital marketing agency;
Proficiency in major media platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads;
Experience in strategic planning, operation and optimization of campaigns with various objectives;
Strong analytical skills to interpret data and make performance-based decisions;
Experience controlling and optimizing media spend;
Knowledge of measurement and attribution methodologies for campaigns;
Comfortable presenting results and defending strategies to clients;
Organized, proactive and able to manage priorities effectively;
Knowledge of Google Analytics 4 (GA4) – a plus;
Experience with Google Tag Manager (GTM) – a plus.

Paid Media Analyst, Mid/Senior

Key skills