Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization
Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations
Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency
Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models
Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics

Higher education in a technical, mathematical, or economics-related field
Strong proficiency in SQL
Advanced Google Sheets skills, including confident use of pivot tables
Strong knowledge of statistics and A/B testing methodologies
Hands-on experience in marketing analytics and predictive modeling
English proficiency at B2 level or higher
Nice to have: Experience with Python or R for data analysis and statistical modeling
Experience building automated reporting and analytics workflows
Experience with marketing experimentation frameworks and incrementality measurement
Experience working with attribution models, paid acquisition channels, and advertising platforms (e.g. Google Ads, Meta Ads)

REMOTE OPPORTUNITY to work full time
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
Bonuses up to $5000 for recommending successful applicants for positions in the company
Full payment for professional training, international conferences and meetings
Corporate discount for English lessons
Health benefits
If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children)
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co-working. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Lead Marketing Analyst

Key skills